Millennials want all the sexy stuff! Is your content as exciting as watching paint dry?
Let’s jump right in. Nobody likes being sold to all the time. Brands that stand for more than their bottom line receive greater millennial brand love. Fact.
80% of millennials want a brand to entertain them. They want quirky, tongue in cheek, uplifting, laugh-out-loud, or jolt you out of your own head kind of ‘shocking in a good way’ content.
Gone are the days of using the universal dry, corporate and ‘professional’ tone of voice - it just screams ‘BOOOORING’!
Millennials want colour, flair, spice, heat, all the sexy stuff!
They want FUN.
So if you keep sharing content about your boring weekly team meeting or the colour of the buttons on your new intercom, you’re committing a slow and painful digital suicide.
The same goes for jumping on the annual events or latest news bandwagon. You look just like everyone else who doesn’t have anything new and interesting to say, but they want to post something. Re-sharing content can work really well, but you should add some value to it. Have an opinion, add extra points to a list, start a debate – anything.
Cruelty-free, vegan, organic, raw, gluten-free, plant based, eco-friendly, carbon neutral- these aren’t just trendy new millennial slang words, they are a way of life for this gang. Does your business ride the ever so important green wave?
For example, my business cards are printed on ‘paper’ made from 100% recycled T-shirts.
It’s a small thing but it matters to me. I’m a millennial after all.
Our generation is happy to pay 40% more for the same product if we felt the brand was making the world a better place.
And of course your brand’s tone of voice needs to be inclusive and appeal to everyone.
Millennials are known as content creators and users. 46% of millennials post original photos or video online that they themselves have created. And this shows in their preferences when it comes to brand loyalty.
Original user-endorsed content performs better compared to content wrapped in shiny marketing packaging.
Think about this for a moment… Are you more likely to trust an ad in your social media feed or a post from a close friend recommending the same product or service? ..... Yes, my thoughts exactly.
40% of Millennials want to participate in co-creation of products and brands.
You can involve them in content creation, encourage them to regularly ask your brand some questions, and motivate them to boost your earnt media, therefore, earnt marketing value.
These are all quick and easy ways to level-up your online activities and position your brand to come across fresh and fun, someone the millennials would want to engage with and eventually invest in.
How are you standing out in this noisy digital world?
All statistics from http://www.millennialmarketing.com/who-are-millennials/
Zsike | chief vampire